![]() ![]() “I finally got to the point where I could do something that could potentially be this popular. ![]() “The thing is, I didn’t have the ability to make it like this before,” replies the singer, sitting in his room at the Conrad Hotel. His latest outing, 808s And Heartbreak, is perhaps his most ambitious to date, a collection of addictive tracks (all sung with the aid of Auto Tune, the audio processor utilised on Cher’s ‘Believe’) which the singer describes as “pop art”.ĭoes West believe that 808s And Heartbreak is his most accessible record yet? Since the unleashing of his 2004 debut, The College Dropout, the rapper has become one of the biggest solo artists in the world, shifting millions of units and selling out shows wherever he goes. This month sees the remarkably prolific Kanye West release his fourth album in as many years. ![]()
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